We hand select the brightest rough and eliminate 99.1% of diamonds due to haziness or large, natural inclusions.
Not for profit margin or Carat weight. We cut and polish to perfect the 4C's.'
Our diamonds are scanned and graded by a third party company to validate that the Bright Crystal Diamond is a brighter diamond than 96% of the world’s diamonds.
We hand select one or two diamonds from our $70 million polished diamond inventory and then send them to the most ethical jewelers.
After experiencing this educational process, you are ready to hand select your perfect diamond with the most ethical jeweler.
The Bright Crystal Diamond is an affordable brand that is brighter.
We closely analyze the inherent quality of the original rough to distinguish that our diamonds come from the most brilliant natural crystals.
Before the diamonds are cut and polished, any that contain haziness or large natural inclusions are eliminated from the selection process.
Cutting is an Art Form that has been Mastered by our Family who
has been a Market Leader Since 1972.
Industry standard for cutting diamonds uses 10x power loupe
We may use 30x-100x power loupe because we have higher standards,
creating the Shiniest Diamond in the Room
Millions of the world's diamonds have been scanned and analyzed by 360's third party high performance technology. 360's imaging technology delivers consistent and reliable results.
70% of the world's diamonds are rated from Good to Fair in Light Performance
96% of Bright Crystal Diamond's are rated from Good to Excellent in Light Performance
Every Bright Crystal Diamond has been scientifically scanned and graded with a new machine to market that takes into consideration all of the diamond's natural inclusions (birthmarks).
Gemprint is the world's leader in diamond identification. A comprehensive diamond report that provides data above and beyond the 4 C's Utilize Science and technology to accurately display the diamond's true characteristics.
Finally an affordable brand using science and technology to prove its inventory's brilliance while focusing on educating and solving the concerns of the end consumer.
GEMPRINT® is the world’s most sophisticated, non-invasive, positive identification technology that records the unique optical ‘fingerprint’ of each diamond. Just like a human fingerprint, every diamond has a unique GEMPRINT®.
Invented in 1976, this patented and proven technology has been used by the FBI and Canadian Government.